Well Mamas here is a chick who can seriously juggle a lot at once. She is a wife, a mother of four, she runs two business from home and she has type one diabetes. I’ve only just gotten to know Sally but she is one of the sweetest, most stylish, creative mamas I know. Her kids are just radiating with the love she gives them and the clothes she creates are like wearable works of art.
Sally is the creator of Roar Denim, she up-cycles pre-loved denim for kids. She salvages high quality denim from op-shops and distresses them with rips, acid wash, tie dye… you name it. She gives them a new lease on life and makes them super fresh and stylish for your little munchkins. She’s doing her bit to keep perfectly good clothes out of landfill while selling trendy threads to families around the globe. Go Mama Sally, you rock!!
Tell us about your little ones.
I have 4 children 3 boys Ethan 8, Will 5 and Louis 4 and a little girl Lola who is 1.
What are you passionate about?
I love helping other WAHM’s (work at home mums) with their businesses and joining forces to create a better business for them and myself. I recently organized a collaboration of a few businesses on Instagram with a friend Julie from Friday’s Bride and she took photos of all the products together and we have been sharing them on social media to generate more business for us all.
What is your soul purpose and how are you pursuing that?
My number one purpose is to be a great Mum and wife. My business is something I fell into that I basically just love doing.
Why is it important for you to use recycled denim at Roar Denim?
I absolutely love op shopping and I get a thrill from finding a bargain. Its such a shame to see the quantity of clothing that is imported and wasted these days. Denim is one of those fabrics that will last a lifetime and there are so many cool unique things that can be done to it if its looking a little drab.
Tell us about how Roar Denim was born.
I have always loves styling my children and just before my daughter was born I decided to distress a pair of pumpkin patch jeans that I had for Will that no longer were fashionable. They were the typical straight leg basic jeans. I cut a few holes and checked youtube for some ways to distress denim. I added some pleats and washed and dried. They were perfect! I was so pleased with what I had done that I went through their closets and did it to all their denim. I had always been a keen op shopper so I started looking for more denim and continued to up-cycle. Then I started a Facebook and Instagram page.
There is so much involved as every piece in unique. I basically find the denim hand distress it, wash it, dry it, iron it, take photos of the product either in a flatly or modeled on a child, upload the photo to either Instagram or my website and (hopefully) sell it.
What do you love about selling online and at the markets?
I love that I am contributing to our families income even if it is a small amount. I have some awesome online customers that I have never met but feel as though I have.
What do you love about Byron bay?
I love that there are so many like minded business people and so many unique businesses that I’m continually discovering.
What do you love about being a mum?
Although I have a busy schedule with the 4 nothing makes me happier than having them all sitting around the dinner table taking about our day. Simon and I have been together since high school and we both always wanted a big family. Its so rewarding seeing them grow.
He is a huge help with my clothes racks. He is not that keen on sitting at the markets with me but he has helped me create an awesome market set up.
How do you maximise productivity AND quality time with your babes? Basically that is my struggle at the moment. Late nights are really the only way for me to keep on top of the business side of things.
What advice do you have for any mamas considering starting their own business?
Do it!! Its hard but so rewarding
Who are some mamapreneurs that inspire you?
I follow some fantastic businesses on Instagram most of them are mamapreneurs. I try to support as many of them as I can and lots do the same for me.
What do you do to rest and restore yourself?
I need to work that one out! haha
What gets you through the toughest days?
Coffee and online shopping haha